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Sony K-77XR80 BRAVIA 8 77" OLED Television 4K HDR Smart TV (2024)

Item Number: Sony-K-77XR80
Display Type:
Viewable Screen Size:
Bravia 8
Product Status:
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Price: $3,899.99
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    About The Sony BRAVIA 8 77" OLED Television 4K HDR Smart TV (2024)

    • Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
    • Access billions of accurate real-world colors XR Triluminos Pro.
    • XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
    • Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.1
    • Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.1
    • Easily stream to your TV with support for AirPlay® 2 and Chromecast built-in.9,10
    • Get movies included, and access to the largest IMAX® Enhanced collection, with the SONY PICTURES CORE app (formerly BRAVIA CORE).2,3
    • See a studio calibrated picture with modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).4,5
    • Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®.3,6
    • Upscale all your HD and digital content and bring back lost detail with XR Clear Image.7
    • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
    • With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
    • Always hear clear dialog, even in loud action scenes, with Voice Zoom 3.17
    • Pair BRAVIA TV with a compatible BRAVIA Theater sound system to unlock Acoustic Center Sync for elevated audio and clearer dialog.11
    • Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.12
    • Take your PlayStation® 5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.13
    • Game Menu puts all your gaming picture settings and exclusive assist features in one place.
    • Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).14
    • Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.15
    • BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.16
    • Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go